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Work

 

 

Pepsi: Global Marketing Innovation 

Helped Pepsi pass Diet Coke in market share for the first time since 2010, returning the brand to #2 in the category

Playboy: From Lindsay Lohan to Kate Moss in less than 18 months

PepsiCo: Going Beyond the Bottle, Bag and Box 

Deriving value beyond core products from PepsiCo's billion dollar brands 

HP: Re-launching HP's ink subscription business

Helping an incumbent disrupt the category