About

Say hello. Let's work together.

Call me @ 3104887855

Email me @ caitlincbower@gmail.com

 

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I partner with brands at pivotal moments — when strategy needs to reset, positioning needs to sharpen, and marketing needs to start working harder.

I’m a strategic and creative marketing leader with 15+ years of experience helping global brands — including Amazon, Marc Jacobs, Pepsi, and Intel — turn insight into marketing that actually performs. Having led brand and marketing work both inside complex organizations and as a trusted external partner, I know how to move from strategic clarity to real-world execution.

My expertise lies in developing insight-driven brand narratives and translating them into enduring ecosystems that extend beyond advertising — spanning content, product extensions, partnerships, and experiences.

My services include:

 
 

Brand Management and Strategy

Consumer Insights

PR and Communications

Brand Partnerships

 

 

Marketing Planning and Execution

Storytelling

Social Media and Digital

Product Launch and Rollout