Building credibility with key constituencies
How do you serve up a new kind of food company comprised of one-of-a-kind brands in a way that is relevant to investors, consumers and new hires? Growing rapidly, Sovos Brands needed a redesigned and more robust website to help inspire and establish credibility with key constituencies that were critical to its growth.
The strategy was simple: Build a new flavor of corporate website.
The Sovos website departed from the typical approach employed by competitors - stock imagery and an uninspired personalty. Instead, the approach was borne from a human experience, featuring a unique tone of voice and warm, engaging visuals to make it clear that Sovos Brands was not a robotic corporation.
Key Attributes:
Responsive design framework
Flexible Content Management System
Photography-driven design
Optimized for search
The Results:
As the website was not a consumer facing website, the primary metrics for evaluation hinged on qualitative feedback from the leadership team, customers and partners, who all relayed a resoundingly positive thumbs up.
