About

Say hello. Let's work together.

Call me @ 3104887855

Email me @ caitlincbower@gmail.com

 

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Prior to my adventure as a brand consultant, I worked at some of the most iconic brands and agencies in the world including PepsiCo, the William Morris Agency, HP, and Playboy.  Alongside a suite of evergreen marketing and branding capabilities developed from classic CPG training, I garnered an unconventional skillset well-suited for an always changing landscape. 

In acknowledgement of this skillset, I received PepsiCo's "Crazy Enough to Invent The Future" annual award for “outstanding behavior that pushes the boundaries, challenges the way we think and transforms the way we work as a business."  

Bridging the gap between old and new, my expertise lies in developing insight-driven brand narratives and translating them to enduring ecosystems that go beyond advertising, spanning content, product extensions and experiences.

My services include:

 
 

Brand Management and Strategy

Brand Partnerships

Consumer & Trend Research

Licensing

 

 

Marketing Innovation and Execution

Social Media and Digital

Celebrity Integration

 PR & Communications