Prior to my adventure as a brand consultant, I worked at some of the most iconic brands and agencies in the world including PepsiCo, the William Morris Agency, HP, and Playboy. Alongside a suite of evergreen marketing and branding capabilities developed from classic CPG training, I garnered an unconventional skillset well-suited for an always changing landscape.
In acknowledgement of this skillset, I received PepsiCo's "Crazy Enough to Invent The Future" annual award for “outstanding behavior that pushes the boundaries, challenges the way we think and transforms the way we work as a business."
Bridging the gap between old and new, my expertise lies in developing insight-driven brand narratives and translating them to enduring ecosystems that go beyond advertising, spanning content, product extensions and experiences.
My services include:
Brand Management and Strategy
Consumer & Trend Research
Marketing Innovation and Execution
Social Media and Digital
PR & Communications