I began my career as a Marketing Agent at talent and literary agency William Morris Agency where I connected clients Chanel, Polaroid, Starbucks and Under Armour to entertainment, lifestyle and cultural marketing opportunities.
As the Marketing Director at Playboy, I helped reinvigorate an iconic publishing empire by combining the best of Playboy’s heritage with a modern voice and re-launching it across new business verticals, fashion, social media, art, and content.
As a Senior Marketing Manager at Pepsi, I created and launched some of the largest global campaigns in the brand's history, returning the soda maker to #2 in the category.
As the Director of Strategy at Creator’s League Studio, I helped develop and launch an internal agency dedicated to deriving value from PepsiCo's billion dollar brands beyond core products.
As the Head of Marketing for HP’s ink subscription business, I changed the way the company approached digital with its first ever direct response campaign on social and re-launched Instant Ink as a brand, going beyond functional attributes.